I was shocked to find out upon moving to KL last year that the range of shochu we get here far outweighs HK. By multiple fold frankly. We don’t have the high-tier stuff afaik (Hyakunen no Kodoku I’ve yet to see in retail), but for low/mid-range stuff, KL smashes HK shochu completely. My collection is […]
Along with some of the friends that I’ve been force feeding shochu to for months, I went to the absolutely insane Wako Sake Bar in Wan Chai for their “Gentlemen’s Night” which is 7 hours of free flow sake and shochu. We started out with shochu, but while I continued on after the 2nd hour,
Introducing people to shochu pt 2 Read More »
Anyone who’s trying to introduce a new product into a developed market asks “what does this product bring that’s fresh, unique and attractive to consumers who probably have a favorite already?” Breaking into liquors, one of the most heavily-marketed and consumer-loyal product segments requires something even more special. I’ve extolled the virtues of shochu many
Shochu as an island unto itself Read More »
Hong Kong, by virtue of its no-tax-for-alcohol-under-30% ABV, robust drinking culture, and its bountiful supply of whiskey/gin-lovers, should be a haven for shochu sellers and drinkers. Further, HK people, as do many Asian countries, love and trust all things Japanese, from medicine to skin-care to most obviously food. Taking all that into consideration, HK is
Shochu in Hong Kong Read More »
Perhaps this post should be titled “Why I love drinking” but no… shochu is a totally different animal. Obviously there’s the Japanese connection which my friends will tell you isn’t incidental. but more than that, it’s exciting and untapped, especially in Asia (ex-Japan obviously). It’s so underappreciated and misunderstood, I think it’s a huge space
I sometimes worry that shochu may never catch on the way I want it to. Many types are acquired tastes for sure, and who can blame people for not spending the time when there is so much else to drink? But then again, it’s 2021, and people are drinking Chamisul and random gins neat so
Introducing People to Shochu Pt. 1 Read More »
